1.What is AdMob? Its features and benefits
AdMob is an advertising service for mobile apps provided by Google. This service allows app developers to place ads within their apps and maximize ad revenue. The features of AdMob are the abundance of ad types, the ability to set the display position and format of ads freely, and the optimization of ad delivery due to collaboration with Google’s ad network.
1-1. What are AdMob’s ad formats?
AdMob offers various ad formats. Each ad format is designed not to impair the user experience and can display the optimal ad according to the app’s usage. In addition, depending on the type of ad, there are reward ads where users can earn rewards by watching ads or taking action towards ads.
1-2. What are AdMob’s ad formats?
AdMob offers various ad formats. Each ad format is designed not to impair the user experience and can display the optimal ad according to the app’s usage. In addition, depending on the type of ad, there are reward ads where users can earn rewards by watching ads or taking action towards ads.
1-3. What are banner ads?
Banner ads are an ad format displayed at the top or bottom of the app screen. This ad is constantly displayed while using the app, making it easy to catch the user’s eye. However, it is crucial to set the size and position of the ad appropriately, as ads that are too large may hinder user operation.
1-4. What are interstitial ads?
Interstitial ads are an ad format that uses the entire app screen. This ad is displayed when the app operation is temporarily interrupted (for example, after clearing a level in a game). Therefore, it has the characteristic of quickly attracting the user’s attention. However, it is required to choose the timing of the display carefully as it may cause user stress if displayed frequently.
1-5. What are reward ads?
Reward ads are an ad format where users can earn rewards by watching ads or taking action toward ads. This ad is effective in monetizing users who are using the app for free. Also, since users watch ads voluntarily, the advertising effect is high.
1-6. What are native ads?
Native ads are an ad format that can be customized to match the app’s design. These ads are displayed in a way that blends into the app’s content, providing a natural experience for users. Therefore, it has the advantage of being less likely to provoke user antipathy. Also, it is said to have a high click-through rate because it looks like a part of the content.
2. Characteristics and Utilization of Banner Ads
Banner ads are a basic format displayed at the top or bottom of the device screen. These ads have the advantage for advertisers to show ads for a long time as they are displayed continuously while users use the app. However, on the flip side, they can affect usability and visibility for users as part of the screen is occupied by the ad.
2-1. Points to Note About Banner Ads
Banner ads can affect user operability and visibility. Therefore, it is necessary to appropriately set the ads’ size, position, and display time. Also, to prevent the ads from becoming a source of stress for users, the content and design of the ads need to be creatively devised. For instance, the color scheme of the ads should harmonize with the app design, and the text should be readable, among other considerations.
2-2.Optimal Utilization Scenarios for Banner Ads
Banner ads are ideal for gaming or news apps with long usage times. In these apps, since users stare at the screen for a long time, ads are displayed effectively over a long period. Also, in gaming apps where users frequently operate the screen, it is essential to devise the position and size of the ads so that they do not hinder operation.
3. Characteristics and Utilization of Interstitial Ads
Interstitial ads are an ad format that uses the entire screen and are displayed at moments when the flow of the app naturally breaks. These ads support video content and can capture the full attention of users. However, it is crucial to carefully choose the timing of the display as showing them frequently can potentially stress users.
3-1. Points to Note About Interstitial Ads
Interstitial ads interrupt user operations, and it may stress users. Therefore, it is essential to choose the timing of the display carefully. Also, if the ad’s content does not match the interests or needs of the user, the ad’s effectiveness diminishes, and it can also provoke user resentment. Therefore, it is required to devise the content and design of the ads and provide beneficial and attractive ads to users.
3-2. Optimal Utilization Scenarios for Interstitial Ads
Interstitial ads are ideal for apps with natural interruption points, such as gaming or educational apps. For instance, by displaying ads when users take a break, such as after clearing a level in a game or at the end of a lesson in an educational app, it is possible to minimize user stress while maximizing the effectiveness of the ads. Also, the click rates may be higher by displaying ads using videos.
4. Characteristics and Utilization of Reward Ads
Reward ads are an ad format where users can earn rewards by watching ads or taking action toward ads. These ads are effective in monetizing users who are using the app for free. Also, since users watch ads voluntarily, the advertising effect is high.
4-1. Utilization of Reward Ads
Reward ads can encourage users to watch ads or act by offering a reward. The rewards are typically things that enhance the user experience in the app, such as in-app currency, items, or benefits. Therefore, they are suitable for gaming or service apps where users are likely to watch ads seeking rewards actively.
4-2. Points to Note About Reward Ads
Reward ads need to evoke a willingness in users to watch the ads. Therefore, it is required that the rewards offered are attractive to users and that the content of the ads aligns with the users’ interests and needs. Also, suppose the action required to obtain the reward is too complex. In that case, users may lose the willingness to watch the ads, making the simplicity of action important.
4-3. Optimal Utilization Scenarios for Reward Ads
Reward ads are ideal for apps where users try to achieve some results within the app, such as gaming or learning apps. For instance, gaming apps support user progression by offering rewards for leveling up or acquiring items. Learning apps evoke users’ willingness to learn by providing extended learning time or hints for problem-solving as rewards. In these apps, it is possible to increase ad revenue while enhancing user engagement by utilizing reward ads appropriately.
5. Characteristics and Utilization of Native Ads
Native ads are an ad format that can be customized according to the design of the app. These ads are displayed in a way that blends into the app’s content, providing a natural experience for users. Therefore, they have the advantage of being less likely to provoke resentment from users. Also, the click-through rate is high since the ads appear as part of the content.
5-1. Utilization of Native Ads
Native ads can display ads that do not impair the user experience. Therefore, they can maximize the effectiveness of the ads while avoiding user resentment. Also, since the ads appear to be part of the content, it is possible to increase the click-through rate for the ads. Therefore, it is a very effective ad format for advertisers who want to enhance user engagement.
5-2. Points to Note About Native Ads
Native ads need to be customized according to the design of the app. Therefore, it is essential to devise the ads’ plan, message, and display position. To prevent the ads from impairing the user experience, the content and design of the ads also need to be devised. For instance, the color scheme of the ads should be chosen to harmonize with the app design, and the text should be of a size that is easy to read, among other considerations.
5-3. Optimal Utilization Scenarios for Native Ads
Native ads are ideal for apps where content is the main focus, such as information-providing or community-type apps. In these apps, since the ads appear to be part of the content, it is possible to maximize the effectiveness of the ads while avoiding user resentment. Also, in apps where users frequently browse content, increasing the number of ad displays can further enhance the effectiveness of the ads.
6. Conclusion
AdMob is an advertising service for mobile apps provided by Google, offering various ad types. It allows for the free setting of ad display positions and formats and optimizes ad distribution in collaboration with Google’s ad network. The ad formats are designed not to impair the user experience, and it is possible to display the optimal ads according to the usage situation of the app. Additionally, there are reward ads where users can earn rewards by watching ads or taking action towards ads.