Blog

Vol. 13 DV360 Benefits, Challenges and It’s Usage

Given the fact that nearly total media digitalization and diversification are fully upon us now, many marketers wonder how to effectively run advertising campaigns online.

Ad distribution can’t be magically done in a blink of an eye. Advertising across multiple online media calls for a huge budget, and buying ads individually takes ages.

These challenges can be quickly solved with Display & Video 360 aka DV360, one of Google Marketing Platform suites.

In this blog post, we will explain how DV360 works, how it differs from GDN, another ad serving pr

Blog

10月 27, 2022

Vol. 12 HTML5 Games: Why Add to Your Site? Case Studies

Table of Contents

・Introduction
・What are HTML5 Games?
・Types of games that can be created in HTML5
・Advantages of releasing HTML5 games for website
・Case studies
・How to launch an HTML5 game
・Conclusion

Introduction

One might be curious what value do HTML5 games bring to a website.

HTML5 games are handy because users don’t need to install an app to enjoy. Primary advantage of these browser-based games is that they help increase length of a user session and number of advertising impressions on your site. They also c

Blog

10月 13, 2022

Vol. 11 Google AdSense: How It Works, How to Apply for an Account

When starting digital advertising, one would want to choose an advertising program that generates stable revenue.

Google AdSense is a popular digital ad program that allows you to get stable revenue proportional to the number of clicks on ads, no matter how big your website is..

Understanding how AdSense works would maximize your revenue. In this post we’d like to help you grasp some basic specifics on this easy-to-operate Google platform.

Table of Contents

1. What is Google AdSense?
2. How does AdSense work?
　2. 1How AdSense

Blog

9月 29, 2022

Vol. 10 Link AdMob and Firebase

Upto now we’ve covered AdMob features, their usage, and integration flows, and in this volume we’ll put AdMob aside to talk about Google Firebase, a cloud backend service providing a wide range of handy features for application development and promotion.

Since AdMob is an ad monetization platform based on Firebase, if you use it in conjunction with Firebase you can bring out features not available in a standalone AdMob installation.

We are going to introduce this highly functional app development toolset by answering questions such as What i

Blog

9月 29, 2022

Vol. 9 What’s the best ad placement strategy for your mobile app?

In the previous volumes we’ve discussed how to use and integrate various AdMob features. Now it’s time to talk about the most popular question: “what’s the best strategy to place ads in apps?”

The various AdMob features we’ve covered by now will help you address this question. Let’s break down the question into sub-questions and handle them one by one. How to decide where to place ads? How should to choose ad formats like banners, native ads, etc.? How to increase impressions my rewarded ads get?

Below, our publisher growth team shares their

Blog

8月 31, 2022

Vol. 8 Rewarded interstitial ads

We hope you got a better understanding of Open Bidding described in
Vol. 6
and can now take your app monetization to the next level with AdMob mediation.

Open Bidding is one of two features recently launched by Google. The other feature introduced by Google is rewarded interstitials, an advertising format that aims to help publishers increase in-app engagement.

As the name suggests, rewarded interstitials combine the best of this ad format, a leading high-profit format of app advertising, and rewarded videos, a format of video ads that off

Blog

Vol. 13 DV360 Benefits, Challenges and It’s Usage

Vol. 12 HTML5 Games: Why Add to Your Site? Case Studies

Vol. 11 Google AdSense: How It Works, How to Apply for an Account

Vol. 10 Link AdMob and Firebase

Vol. 9 What’s the best ad placement strategy for your mobile app?

Vol. 8 Rewarded interstitial ads

Vol. 12 HTML5 Games: Why Add to Your Site? Case Studies

Vol. 11 Google AdSense: How It Works, How to Apply for an Account

Vol. 10 Link AdMob and Firebase

Vol. 9 What’s the best ad placement strategy for your mobile app?

Vol. 8 Rewarded interstitial ads

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

Vol.6 AdMob Open Bidding Overview and Usage

Vol.5 AdMob Mediation Group – 2

Vol.4 AdMob Mediation Group – 1

Vol.3 Technical guide on AdMob reports & others in the UI

Vol.02 Flows and Notes Leading Up to Ad Serving on AdMob

The Role of Prebid in App and ID Solutions