Blog

Aug 10, 2022

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

AdMob users may be using adaptive banners without even knowing what they are, but in fact, this ad format includes a variety of features. In this volume, we’ll explore how to take advantage of the characteristics of adaptive banners and how to solve some of the problems and issues associated with monetizing apps through advertising.









Index:


・What are adaptive banners?
・Implementing adaptive banners
・FAQ on app monetization









What are adaptive banners?





AdMob offers four ad formats that can be implemented in apps: banner, native, in

Blog

Jul 29, 2022

Vol.6 AdMob Open Bidding Overview and Usage

Open Bidding is the leading in-app bidding solution for app monetization. It can be combined with mediation to generate higher revenue. In this first advanced section of the AdMob guide, we cover how it works and how it differs from mediation









Index:





・What is Open Bidding?
・Open Bidding and mediation, what is the difference?
・Getting started with Open Bidding









What is Open Bidding?





The first thing to remember about this solution is that Open Bidding can increase revenue through a different mechanism than mediation. Open Biddin

Blog

Jul 27, 2022

Vol.5 AdMob Mediation Group – 2

In this volume, we continue our discussion on increasing earnings with AdMob mediation. But first things first, we walk you through AdMob mediation setup process to get you started. We recommend that you open AdMob user interface and proceed with the setup while reading to help your understanding. Mediation setup is not a process that can be completed only within AdMob, it requires going to other ad networks. Our instruction goes into every detail, so that by the time you finish the setup, the system will automatically be able to generate higher earning

Blog

Jul 20, 2022

Vol.4 AdMob Mediation Group – 1

Everyone who’s somewhat familiar with AdMob could be wondering: "How can I maximize earnings?” Let me get straight to the point to answer it: you just need to improve each factor that determines earnings. As many of you know, earnings are determined as below:





< Earnings = number of times ads are shown (impressions) x price per ad unit >





So, increasing the number of impressions or the price per unit will lead to higher earnings. Let’s say we want to increase our earnings by 1.5 times, for example. The numbers of impressions is mainly determine

Blog

Jul 19, 2022

Vol.3 Technical guide on AdMob reports & others in the UI

After implementing AdMob for the first time, when trying to use it in your daily work, you will probably have questions about various functions and settings, as well as the jargon scattered around in AdMob user interface may seem daunting. This volume explores day-to-day operations and uses of AdMob. The goal of Chapter 1 is to help you become familiar with AdMob's reports so that you can review your daily earnings and see how they vary by inventory.





If you have any questions you would like to ask to an tech expert right now, or if you would like

Blog

Jun 17, 2022

Vol.02 Flows and Notes Leading Up to Ad Serving on AdMob

You may think that AdMob is difficult to operate and implement. However, AdMob pursues simplicity in its implementation. So if you follow the right steps, you can start monetizing your apps immediately.





Beside this instruction, we also distribute free of charge an ebook that we have produced to make signing up with AdMob easier.









*Note 1: Since this instruction is based on information as of July 20, 2020, user interface, services and implementation methods may differ due to subsequent specification changes and other factors.

*Note 2: Sinc