Blog

Vol. 10 Link AdMob and Firebase

Upto now we’ve covered AdMob features, their usage, and integration flows, and in this volume we’ll put AdMob aside to talk about Google Firebase, a cloud backend service providing a wide range of handy features for application development and promotion.

Since AdMob is an ad monetization platform based on Firebase, if you use it in conjunction with Firebase you can bring out features not available in a standalone AdMob installation.

We are going to introduce this highly functional app development toolset by answering questions such as What i

Blog

Sep 29, 2022

Vol. 9 What’s the best ad placement strategy for your mobile app?

In the previous volumes we’ve discussed how to use and integrate various AdMob features. Now it’s time to talk about the most popular question: “what’s the best strategy to place ads in apps?”

The various AdMob features we’ve covered by now will help you address this question. Let’s break down the question into sub-questions and handle them one by one. How to decide where to place ads? How should to choose ad formats like banners, native ads, etc.? How to increase impressions my rewarded ads get?

Below, our publisher growth team shares their

Blog

Aug 31, 2022

Vol. 8 Rewarded interstitial ads

We hope you got a better understanding of Open Bidding described in
Vol. 6
and can now take your app monetization to the next level with AdMob mediation.

Open Bidding is one of two features recently launched by Google. The other feature introduced by Google is rewarded interstitials, an advertising format that aims to help publishers increase in-app engagement.

As the name suggests, rewarded interstitials combine the best of this ad format, a leading high-profit format of app advertising, and rewarded videos, a format of video ads that off

Blog

Aug 10, 2022

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

AdMob users may be using adaptive banners without even knowing what they are, but in fact, this ad format includes a variety of features. In this volume, we’ll explore how to take advantage of the characteristics of adaptive banners and how to solve some of the problems and issues associated with monetizing apps through advertising.

Index:

・What are adaptive banners?
・Implementing adaptive banners
・FAQ on app monetization

What are adaptive banners?

AdMob offers four ad formats that can be implemented in apps: banner, native, int

Blog

Jul 29, 2022

Vol.6 AdMob Open Bidding Overview and Usage

Open Bidding is the leading in-app bidding solution for app monetization. It can be combined with mediation to generate higher revenue. In this first advanced section of the AdMob guide, we cover how it works and how it differs from mediation

Index:

・What is Open Bidding?
・Open Bidding and mediation, what is the difference?
・Getting started with Open Bidding

What is Open Bidding?

The first thing to remember about this solution is that Open Bidding can increase revenue through a different mechanism than mediation. Open Biddin

Blog

Jul 27, 2022

Vol.5 AdMob Mediation Group – 2

In this volume, we continue our discussion on increasing earnings with AdMob mediation. But first things first, we walk you through AdMob mediation setup process to get you started. We recommend that you open AdMob user interface and proceed with the setup while reading to help your understanding. Mediation setup is not a process that can be completed only within AdMob, it requires going to other ad networks. Our instruction goes into every detail, so that by the time you finish the setup, the system will automatically be able to generate higher earnin

Blog

Vol. 10 Link AdMob and Firebase

Vol. 9 What’s the best ad placement strategy for your mobile app?

Vol. 8 Rewarded interstitial ads

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

Vol.6 AdMob Open Bidding Overview and Usage

Vol.5 AdMob Mediation Group – 2

Vol. 9 What’s the best ad placement strategy for your mobile app?

Vol. 8 Rewarded interstitial ads

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

Vol.6 AdMob Open Bidding Overview and Usage

Vol.5 AdMob Mediation Group – 2

Vol.4 AdMob Mediation Group – 1

Vol.3 Technical guide on AdMob reports & others in the UI

Vol.02 Flows and Notes Leading Up to Ad Serving on AdMob

The Role of Prebid in App and ID Solutions

vol.1 What is AdMob?: Features and benefits of AdMob