Blog

Vol. 8 Rewarded interstitial ads

We hope you got a better understanding of Open Bidding described in
Vol. 6
and can now take your app monetization to the next level with AdMob mediation.

Open Bidding is one of two features recently launched by Google. The other feature introduced by Google is rewarded interstitials, an advertising format that aims to help publishers increase in-app engagement.

As the name suggests, rewarded interstitials combine the best of this ad format, a leading high-profit format of app advertising, and rewarded videos, a format of video ads that off

Blog

Aug 10, 2022

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

AdMob users may be using adaptive banners without even knowing what they are, but in fact, this ad format includes a variety of features. In this volume, we’ll explore how to take advantage of the characteristics of adaptive banners and how to solve some of the problems and issues associated with monetizing apps through advertising.

Index:

・What are adaptive banners?
・Implementing adaptive banners
・FAQ on app monetization

What are adaptive banners?

AdMob offers four ad formats that can be implemented in apps: banner, native, int

Blog

Jul 29, 2022

Vol.6 AdMob Open Bidding Overview and Usage

Open Bidding is the leading in-app bidding solution for app monetization. It can be combined with mediation to generate higher revenue. In this first advanced section of the AdMob guide, we cover how it works and how it differs from mediation

Index:

・What is Open Bidding?
・Open Bidding and mediation, what is the difference?
・Getting started with Open Bidding

What is Open Bidding?

The first thing to remember about this solution is that Open Bidding can increase revenue through a different mechanism than mediation. Open Biddin

Blog

Jul 27, 2022

Vol.5 AdMob Mediation Group – 2

In this volume, we continue our discussion on increasing earnings with AdMob mediation. But first things first, we walk you through AdMob mediation setup process to get you started. We recommend that you open AdMob user interface and proceed with the setup while reading to help your understanding. Mediation setup is not a process that can be completed only within AdMob, it requires going to other ad networks. Our instruction goes into every detail, so that by the time you finish the setup, the system will automatically be able to generate higher earnin

Blog

Jul 20, 2022

Vol.4 AdMob Mediation Group – 1

Everyone who’s somewhat familiar with AdMob could be wondering: "How can I maximize earnings?” Let me get straight to the point to answer it: you just need to improve each factor that determines earnings. As many of you know, earnings are determined as below:

< Earnings = number of times ads are shown (impressions) x price per ad unit >

So, increasing the number of impressions or the price per unit will lead to higher earnings. Let’s say we want to increase our earnings by 1.5 times, for example. The numbers of impressions is mainly det

Blog

Jul 19, 2022

Vol.3 Technical guide on AdMob reports & others in the UI

After implementing AdMob for the first time, when trying to use it in your daily work, you will probably have questions about various functions and settings, as well as the jargon scattered around in AdMob user interface may seem daunting. This volume explores day-to-day operations and uses of AdMob. The goal of Chapter 1 is to help you become familiar with AdMob's reports so that you can review your daily earnings and see how they vary by inventory.

If you have any questions you would like to ask to an tech expert right now, or if you would like

Blog

Vol. 8 Rewarded interstitial ads

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

Vol.6 AdMob Open Bidding Overview and Usage

Vol.5 AdMob Mediation Group – 2

Vol.4 AdMob Mediation Group – 1

Vol.3 Technical guide on AdMob reports & others in the UI

Vol. 7 AdMob adaptive banners & tips for ad revenue growth

Vol.6 AdMob Open Bidding Overview and Usage

Vol.5 AdMob Mediation Group – 2

Vol.4 AdMob Mediation Group – 1

Vol.3 Technical guide on AdMob reports & others in the UI

Vol.02 Flows and Notes Leading Up to Ad Serving on AdMob

The Role of Prebid in App and ID Solutions

vol.1 What is AdMob?: Features and benefits of AdMob