Pricebook gained a 29% increase in revenue and will be expanding their video advertising inventory through AnyManager Video Player
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Indonesia-based publisher, Pricebook, has tapped into the company’s media growth platform, AnyManager, and AnyManager Video Player, to provide advertisers with access to their expanded advertising inventory through AnyMind Group.
Since collaborating with AnyMind Group for the past year, Pricebook has experienced a 29% increase in revenue. This is further supplemented by video advertising demand through their recent implementation of video solutions through AnyManager.
Through AnyManager, Pricebook was able to leverage features such as AnyManager Video Player, a no-code video player that can be displayed on their site through AnyManager Tag Service – a single line of code that channels advertising demand from over 150 demand partners.
Hitoshi Maruyama, Managing Director for Publisher Growth, said: “We provide web and mobile publishers with a comprehensive solution to help them grow in various ways. Pricebook becoming a publisher partner to AnyMind highlights our ability to increase earnings for publishers and optimize how publishers provide content to their audiences.”
AnyManager is a platform used by more than 1,600 web and mobile app publishers across the Asia Pacific region, providing features and tools including a comprehensive analytics module, monetization optimization features and the ability to easily implement content such as HTML5 games and video content.