Prebid Mobile is an open source toolkit dedicated to delivering Prebid ads within mobile apps. This article provides an overview of Prebid Mobile, its features, how to implement it, and its benefits.
1.What is Prebid Mobile?
1-1. Overview of Prebid Mobile
Prebid Mobile is an open source header bidding platform designed to maximize advertising revenue within mobile apps. Prebid Mobile enables advertisers to maximize their ad revenue by making this header bidding process possible within mobile apps.
Prebid Mobile is based on Prebid.js developed by Prebid.org and is open source, so anyone can freely use it. Prebid Mobile can also be integrated with multiple ad networks and SSPs (Supply Side Platforms), which is expected to promote competition among advertisers and maximize ad revenue.
Prebid Mobile is designed to maximize ad revenue within mobile apps, making it a very useful tool for mobile app developers and marketers interested in mobile app ad revenue. Prebid Mobile is a great tool for mobile app developers and marketers interested in maximizing ad revenue from their mobile apps.
1-2. Prebid Mobile Features
Prebid Mobile has the following features
– Because it is open source, it can be used freely by anyone.
– Bids from multiple ad networks and SSPs can be centrally managed to maximize ad revenue.
– It respects user privacy and complies with laws such as GDPR and CCPA.
– It specializes in displaying ads within mobile apps, ensuring fast and smooth ad display.
2. Advantages of Prebid Mobile
2-1. What advantages does Prebid Mobile bring?
By implementing Prebid Mobile, you can benefit from the following advantages.
1. maximize revenue
Prebid Mobile centralizes bids from multiple ad networks and SSPs (Supply Side Platform) and automatically selects the highest-priced ads. This maximizes ad revenue. 2.
2. improved user experience
Prebid Mobile can improve the quality of your ads. Improved ad quality improves the user experience and may increase the app’s rating.
3. data collection and analysis
Prebid Mobile can collect and analyze ad bidding data. This allows us to evaluate and improve the effectiveness of our ads.
4. flexible configuration
Prebid Mobile can be configured in a variety of ways, including the frequency and position of ads. This makes it possible to display ads in accordance with the contents of the application.
Implementing Prebid Mobile offers a variety of benefits, such as maximizing ad revenue and improving the user experience. Prebid Mobile is expected to continue to develop further and become an important tool for maximizing mobile app ad revenue.
2-2.Improving the User Experience with Prebid Mobile
The benefits of implementing Prebid Mobile are many and varied, but one of the most notable is the improved user experience.
With conventional ad serving, ads are sometimes displayed while the user is using the app, and these ads can become a distraction. In addition, the display of ads sometimes slowed down the operation of the app.
With Prebid Mobile, however, ads are no longer displayed while the user is using the app. In addition, the timing and frequency of ads can be adjusted, eliminating stress for the user.
In addition, Prebid Mobile can improve ad quality. Improved ad quality increases the likelihood that a user will click on the ad, leading to higher ad revenues.
As described above, Prebid Mobile allows you to improve the user experience and ad revenue at the same time. Please consider implementing Prebid Mobile.
3. Disadvantages of Prebid Mobile
There are several disadvantages to Prebid Mobile.
First, implementing Prebid Mobile requires technical knowledge. In particular, it requires engineers who are familiar with mobile app development. Therefore, if you lack the technical skills, implementing Prebid Mobile may be difficult.
Also, implementing Prebid Mobile may affect the performance of the app; Prebid Mobile requires a lot of communication within the app in order to bid on ads. This increases the amount of communication and may slow down the app.
In addition, Prebid Mobile may take time to display ads; Prebid Mobile takes time to bid on ads from multiple ad networks and display the most appropriate ads. As a result, the time between when a user launches the app and when an ad is displayed may be longer.
These are the disadvantages of Prebid Mobile, and it is important to be aware of these disadvantages and take appropriate measures when implementing Prebid Mobile.
4. Prebid Mobile Success Stories
4-1. Examples of Increased Advertising Revenue with Prebid Mobile
There are success stories of maximizing ad revenue by implementing Prebid Mobile.
For example, a mobile app development company was earning about 100,000 yen per month in ad revenue before introducing Prebid Mobile. However, after implementing Prebid Mobile, ad revenue increased to 300,000 yen per month. This is because Prebid Mobile was able to maximize ad revenue by selecting and competing for the best ads from multiple ad networks.
Another mobile app developer was generating about 500,000 yen per month in ad revenue before implementing Prebid Mobile. However, after implementing Prebid Mobile, ad revenue increased to 1 million yen per month. This is because Prebid Mobile has improved the efficiency of ad serving and maximized ad revenue.
As shown above, there are successful examples of how Prebid Mobile can maximize ad revenue, and Prebid Mobile is proving to be a powerful tool for maximizing mobile app ad revenue.
4-2. Prebid Mobile Improves Efficiency of Ad Serving
Prebid Mobile Improves Ad Serving Efficiency
Prebid Mobile enables competitive ad serving for mobile apps. Its effectiveness has been proven by many companies.
For example, a game app developer saw an increase in ad revenue of more than 30% year over year after implementing Prebid Mobile. This is because Prebid Mobile optimizes ad delivery by allowing advertisers to compete for ad slots.
Another company has seen an increase in ad serving efficiency with the implementation of Prebid Mobile. Specifically, they were able to minimize ad space availability and reduce ad delivery losses. This not only increased ad revenue, but also reduced the cost of ad serving.
As shown above, there are many examples where the implementation of Prebid Mobile has optimized and streamlined ad delivery, leading to increased ad revenue, indicating that the implementation of Prebid Mobile will likely lead to increased ad revenue for companies.
5. How to implement Prebid Mobile
5-1. What you need to implement Prebid Mobile
To implement Prebid Mobile, you will need the following
– Mobile app development environment
– Prebid Mobile SDK
– Advertiser ad tags
A mobile app development environment must be prepared for each platform (iOS, Android, etc.) The Prebid Mobile SDK can be downloaded from Prebid.org. Advertisers’ ad tags must be compatible with Prebid Mobile.
Once these preparations are in place, integrate the Prebid Mobile SDK into your app and register your advertisers’ ad tags with Prebid Mobile. Then, configure your ads to appear in the ad spaces provided by Prebid Mobile.
Prebid Mobile implementation may require the technical skills of the developer. However, Prebid Mobile’s extensive documentation and support will help you tackle this task with confidence, even if it is your first time implementing Prebid Mobile.
5-2. Prebid Mobile Installation Process
To install Prebid Mobile, follow the steps below.
1. download Prebid Mobile SDK
Download the Prebid Mobile SDK and integrate it into your app.
2. configure Prebid Server
Configure Prebid Server to connect with ad networks and SSPs Prebid Server is the server that receives requests from Prebid Mobile SDK to bid on ads. 3.
3. initialize Prebid Mobile SDK
Initialize Prebid Mobile SDK in your app and start communicating with Prebid Server. During initialization, set the Prebid Server endpoint URL, ad unit ID, etc.
4. ad display
Prebid Mobile receives the response from the Prebid Mobile SDK and displays the most appropriate ads; Prebid Mobile provides all the necessary information for ad display, so the implementation required for ad display within the app can be minimized.
Implementing Prebid Mobile requires some technical knowledge, but the official Prebid Mobile documentation provides detailed implementation instructions. Prebid Mobile also has partner companies that provide implementation support services, so if you have any concerns about implementation, you can consult with the partner companies.
6. Future Prospects for Prebid Mobile
Prebid Mobile is an open source header bidding platform aimed at maximizing advertising revenue for mobile apps. Regarding future prospects, there are high expectations for the development of Prebid Mobile for the following reasons
1. technological development that addresses user privacy protection
Prebid Mobile is developing technologies that take user privacy protection into consideration. For example, in response to the IDFA restrictions introduced in iOS 14, we are providing a tracking method that utilizes SKAdNetwork. We expect to continue to develop technologies to protect user privacy in the future. 2.
2. functional expansion to support a variety of ad formats
Prebid Mobile is still expanding its functions to support diverse ad formats. For example, it now supports video ads and native ads. It is expected that the functionality will continue to be expanded to support new ad formats in the future. 3.
3. expansion of diffusion as an open source platform
As an open source platform, Prebid Mobile is expected to expand its use in the advertising industry. As an open source platform, it is expected that many developers will participate in improving the platform and expanding its functions.
For these reasons, there are high expectations for the future development of Prebid Mobile. Prebid Mobile is expected to play an important role in the advertising industry by developing technologies to protect user privacy, expanding functions to support a variety of ad formats, and expanding its use as an open source platform.
7. Conclusion
Prebid Mobile is an ad auction platform for mobile apps. The platform enables advertisers and advertising media to compete for the best ad placement prices between them.
Prebid Mobile is an open source platform that is freely available to advertisers and advertising media. Prebid Mobile also offers a variety of options that advertisers and media can freely configure to optimize their ad placements.
Prebid Mobile provides greater transparency and competitiveness in mobile app ad placement. Prebid Mobile is also freely available to advertisers and advertising media, increasing transparency in ad placement pricing and enabling effective optimization of ad placements.
Prebid Mobile is a platform that provides a high level of transparency and competitiveness in mobile app ad placement. Prebid Mobile enables advertisers and publishers to freely use the platform, increasing transparency in ad pricing and optimizing ad placements.