6月 1, 2022
The Role of Prebid in App and ID Solutions
In this blog post, we will dive into Prebid, a type of header bidding that provides publishers with high performance. We’ll also look at how Prebid can play a role in audience identification (ID) solutions, which is growing in popularity as an alternative to 3rd-party cookies and IDFAs.
The article will look to detail how Prebid works, how Prebid can be used in applications, and how it relates to ID Solutions.
-The Emergence of Header Bidding in AdTech
- How Header Bidding Works
- Overview of Header Bidding
- Overview of Preb